AIR JORDAN III(3)  release in 1988 , this new jordan shoe was excellent. The design was totally different from the Air jordan 1 and jordan 2 , adopt the use of the AIR MAX running shoes cushion to take into  a high degree of shock absorbers and stability, shape and replaced by three-quarters of the tube design, to help Jordan has played an amazing flexibility and speed, Jordan shoes became the best weapon. Part of the tongue to Jordan shot flying humanoid motion based on designs first used, together with together with Michael racks up every major honor in the league, defending his Slam-Dunk title, selection to the First Team, the All-Defensive First Team, All-Star Game MVP Award, Defensive Player of the Year, and the league MVP Award. He leads Chicago past the first round of the playoffs,, making AIR JORDAN 3 well-received in the market. at this time, Air Jordan with director Spike Lee performed together on television advertising, has become a topic of discussion for fans.

Air jordan 3 is truly the first generation of air-cushion shoes, the air jordan's logo can be seen on the air cushion soles and also the first use of jordan'logo. Launched in 1987, reprinted in 1994 and 2001.